WLT Software Partners with HKM Direct Market Communications to Elevate Client Engagement and Brand Impact
CLEARWATER, FL — January 8, 2026 — WLT Software, a leading provider of benefits administration and claims adjudication systems since 1979, today announced a strategic partnership with HKM Direct Market Communications, a century-old leader in integrated print, data, and marketing solutions. This collaboration unites WLT’s robust claims and benefits technology with HKM’s comprehensive print and communication expertise to help clients enhance engagement, streamline communications, and strengthen brand visibility.
“For more than four decades, WLT has helped our clients transform benefits administration through powerful technology and seamless automation,” said Shelley Van Etten, President and CEO of WLT Software. “Our partnership with HKM adds another layer of value, enabling clients to deliver targeted, personalized communications with the same precision and reliability they expect from our claims systems.”
Founded in 1922, HKM Direct Market Communications is a single-source provider of direct marketing and data-driven print solutions, offering services that span digital and offset printing,
large-format signage, branded merchandise, marketing automation, and fulfillment. HKM’s approach blends advanced data management and creative execution to deliver automated, omnichannel campaigns that drive measurable results.
“This partnership with WLT represents a perfect alignment of values,” said Carla Brouman Bailey, Vice President of Sales and Marketing at HKM Direct Market Communications. “Together, we’re helping employers, consultants, and TPAs communicate more effectively with their members and partners.”
WLT clients will now have access to HKM’s full suite of marketing and production capabilities, from secure fulfillment of enrollment materials to impactful large-format displays for open enrollment and employee engagement initiatives. HKM’s data-driven workflows ensure each communication is personalized, compliant, and brand-consistent, amplifying WLT’s mission to help clients deliver clarity and value across every interaction.
Together, WLT Software and HKM are redefining how benefit administrators engage with their audiences by uniting technology and creative execution to drive better experiences, stronger connections, and measurable results.
About WLT Software
WLT Software, founded in 1979, is a leading provider of advanced benefits administration and claims adjudication systems for insurance companies, government employee plans, TPAs, cost containment companies, and self-administered groups. With a mission to provide comprehensive, automated solutions, WLT values continuous staff development and system improvement to exceed client expectations and be the clear choice for all benefit administration needs in a rapidly evolving marketplace. wltsoftware.com
About HKM Direct Market Communications
Founded in 1922, HKM Direct Market Communications is a full-service provider of data-driven marketing, printing, and fulfillment solutions. With a commitment to innovation, integrity, and quality, HKM offers integrated print production, large-format graphics, marketing automation, and data management to help organizations connect with their audiences and drive measurable growth. hkmdirectmarket.com